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Some of my work 

with Startups

As a co-founder of Simplycity, I developed the brand identity, tone of voice, and art direction for a B2B product designed to support the growth of small businesses. Additionally, I designed the UX/UI for the initial MVP.

MenuMojo is an AI tool that helps restaurants improve their delivery menu descriptions for apps like Uber Eats and DoorDash, making them more appealing and easier to find—boosting orders and saving time.

I was responsible for defining the brand identity and creating a high-converting landing page. The project required a fast turnaround, so I focused on quick, strategic solutioning—balancing visual appeal with clarity to communicate the product’s value to potential customers and drive sign-ups.

TextYess required a concise and impactful rebrand to achieve their founding goals. Through a comprehensive analysis of the startup's mission, values, and vision, I developed a visual identity that accurately reflected their brand identity.

JUXY is a a SaaS platform that provides music tech services to businesses and end users. Our collaboration aimed to develop a MVP that allowed us testing and validating the product with users in a specific venue.

The Safe @ Home Hackathon is the first hackathon in Israel to save lives and combat violence. My team and I worked on a web questionnaire to assist dealing with harassment or sexual assault, and also connecting woman who was sexually assaulted by the same man to help with legal steps. We had the chance to preform extensive usability tests and create a sensitive and effective product.

BDIRUG was a small team of two developers and one product person working on an MVP of a web based product. I joined the team as a temporary consultant, so part of the goal was to make the future designer’s job easier by providing a solid foundation, and make the engineer’s job easier by creating a reusable set of interface components.